New design for Fronius country websites
Since last yeat, the brand imgae of Fronius has significantly changed. The issue ‘umbrella brand’ is pointed out, the colours red and grey dominate, and a jumping person is used as an universal key visual. After changing the design of the corporate website, the websites of our subsidiaries had a facelift.
Our new brand image has not only meant a change in the design of our website, navigation through the site has been improved as well. New functions make it quicker and easier for visitors to find what they are looking for. The home page and home pages of the divisions have been completely redesigned to make them more attractive and now feature an improved search function.
The 16 country websites were revised after the relaunch of the group website in July. This included not just incorporating the new design, but also adding individual divisions for some countries (Germany, Spain and the Czech Republic). New websites were created for China, Great Britain and Poland.
A total of 22 individual projects were implemented in six months. Collaboration between the individual departments, the divisions and sales subsidiaries was a major challenge. In addition to adapting the graphics and text in all the languages of the subsidiaries, new elements (e.g. slide animations) were added to the country websites. After extensive testing, the project was completed at the end of January.