Sustainable

weld+vision No. 25 - The staying-power of true efficiency

 

2010 is now into its final quarter, signalling the approaching end of a year that is generally felt to have been another difficult one. Global downturn,financial scandals, a faltering euro... Slowly but surely, a fundamental rethink is underway. Strategies that were long prized as the golden norm are losing their definitive status and having to be replaced by new ones. Efficiency is one such term. For decades, this was an all-present business mantra.

In the long term, however, always just being faster, moderner and cheaper is not enough. Our lives call out for some real ‘added value’. For something that is worth more than a ‘quick fix’ and that has a sustained, lasting effect. Read in the cover story about the direction our society is currently heading, as it casts aside old paradigms and tentatively gropes its way towards new ones.

And all our R&D articles in this issue have a ‘sustainably efficient’ theme as well. For Fronius, this is not really anything new, as we have always taken a much wider-ranging approach to ‘efficiency’ than just comparing output ratios. But you know that, of course. The alternative flavour continues with our Travel Tip, which this time takes us on a green-tinged stroll through a world-class metropolis – Paris. And what about Klaus Fronius? Yes, he got on board the ‘true efficiency’ train a long, long, time ago and has a lot to tell about the journey so far. Here’s wishing you ‘sustained’ reading enjoyment!