The photovoltaic industry in Brazil is on an upward trend. Along with solar farms, more and more decentralized systems have appeared in recent years. Experts confirm growth of more than 300 percent for 2017. As a specialist in solar technology, Fronius Solar Energy is one of the leaders in this development, and supports private and commercial plant operators with high-quality, easy-to-install inverters.
Number one on the market
Customers count on reliability and service
With more than 50 percent market share, Fronius is the market leader in solar technology in Brazil. Among other things, this success is due to Fronius' varied product spectrum. This ranges from solutions for private households to inverters for industry and commerce. Some devices have even been specially adapted for the electricity networks common in Brazil. With the Fronius Smart Meter and the Fronius Solar.web online portal, Fronius offers its Brazilian customers turnkey solutions for increasing independence and saving energy costs. “Our range enables us to offer customers exactly the solution they need – individually matched to their requirements,“ explains Anaibel Novas, Sales Manager, Solar Energy, Fronius do Brasil LTDA. The latest survey carried out by Greener, in which hundreds of PV installers throughout Brazil took part, has shown that customers primarily take into account the reliability of the provider when making a decision to buy. This is followed by factors such as technology and technical support, and only then the price. "This shows that, with our customer-oriented approach, our efficient products and the setting up of a local organization in Brazil, we are already on the right track,“ says Anaibel Novas. The Solar Energy Business Unit celebrates its 25th anniversary this year.