ISSM

International Sales & Strategy Meeting

April 10th - 11th 2019, Wels Austria

Welcome to the ISSM 2019 insights

International Sales and Strategy Meeting. On the 10th and 11th of April all Managing Directors of Fronius subsidiaries, the national Sales Managers as well as global Fronius Representatives met at the Headquarters in Wels to share insights into the already rolled-out Customer Intimacy Strategy.

While the first day was dedicated to deepening our strategic focus, the second day showcased all kinds of product innovations by every line of business.

The two-day event was a chance to talk and network with all the international colleagues. Interesting demonstrations of all LOBs as well as an entertaining evening program made this year’s ISSM unique and worthwhile.

Product & Service News Day

On April 11th the time had come: We presented our product innovations as well as the latest functions and features of our welding systems. Welding and product demonstration plus workshops completed the day.

Industrial Welding Systems

High Performance Welding
TPS/i Steel Edition
IWS and the Power of Data - a Software Portfolio

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Professional Welding Tools

TransSteel 2200
AccuPocket
Transpocket
TransSteel 2700
MagicWave 230i

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Welding Automation

WAAM process – Wire Additive Arc Manufacturing
FCW compakt – Fronius Circular Welding System Compact
FSRC (Fronius Standard Robotic Cell)
Fanuc COBOT Robot
E-Mobility – Battery Tray Welding

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Resistance Spot Welding

DeltaCon
DeltaSpot

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International Sales & Strategy Meeting

„The welding industry might have been conservative in the past, but those days are gone.“ With these words, our CEO/CFO Mrs. Elisabeth Strauss opened this year’s International Sales and Strategy Meeting at the Zirbenschlössl in Sipbachzell on April 10th.

Following last year’s global roll-out of the new Customer Intimacy Strategy, certain key elements were re-visited: what has been implemented, where are we at the moment and what are the next steps in refining the strategy. Following Mrs. Strauss, both BU Managers gave updates on their areas of responsibility. Harald Scherleitner started with a feedback loop using the online survey tool Mentimeter, which directly displays the results of all participants – in realtime.

Harald Langeder then shared insight into current and future projects on the agenda of our Research & Development team. During the subsequent Sales Update, selected Representatives – among them TornboSvejs, Arroweld, EQIN, Eurotehnika, CM Metal as well as Froweld – revealed their domestic market situation and crucial economic challenges they face.

The afternoon was spent in free-flow sessions. On a total of four stations, all the lines of business presented an overview of their current and future activities. Thereby, the participants had the chance to ask questions in smaller group sessions and discuss contents on a deeper level.

ISSM Presentations

For all participants of the TIG seminar, here are the links to the presentations.

More photos

The PSND Showacts

FROM A PLOWSHARE TO A RALLY CAR

The market presence of Fronius undoubtedly is the highest in our home market, Austria. However, we are increasingly breaking ground globally as well. Why? Because there are remarkable people that recognize our exceptional technology.

Two of these professionals exclusively explained why they trust in the reliability and technological standards of Fronius products.

Bernhard Esterbauer

Competitive plowing? Bernhard Esterbauer explains what it’s all about. It’s not just the tractor that has to be perfect…

Gerhard Aigner

Gerhard Aigner lives the rally sport. The Upper Austrian born in Vorchdorf is usually much slower on the road, as he is a self-employed coach entrepreneur, in everyday life...

Fronius Friends

Laela Holden aka Lulu

From: Cameron, Missouri, USA
Age: 46
Job: self-employed (Dugz Welding Caps LLC) – welding caps sales

Laela set up in business selling welding caps on her own initiative. In the course of her work, she came into contact with her customer's fascinating art and furniture projects, which instantly drew her interest. She first picked up a welding system in 2016, attended a vocational welding college in 2017 and has been making customized furniture ever since.

Her Fronius welding system repertoire consists of

MagicWave 230i
TransSteel 2200
TransSteel 2700

Laela describes herself as a reflective person who likes working on her own initiative. She’s a bit of a workaholic and won’t rest until she’s got the job done to her satisfaction!

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Dave Blackburn

From: Wallace, Canada
Age: 42
Job: self-employed – Blackburn Fabrication (mobile and workshop welding/CNC programming)

Dave learned to weld at 14 so he could help his father. In 1999, the Canadian was already working at a mechanical engineering firm when he bought himself his first TIG welding system. He made small commissioned pieces for friends and his first customers with it. Dave explains his fascination with welding as follows: “You take a piece of metal and can bend and cut it how you want. When you’ve finished, you can hold the result of your work in your hand!”

His Fronius welding system portfolio:

MagicWave 230i
TransSteel 2500 / 2700
TransPocket 180 (mobile work – perfect for TIG applications)
TransSteel 2200 (also for mobile work)

In his day job, Dave is always looking for a challenge. To avoid getting bored, he craves as much variety as possible!

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Kyle Voss

From: South Carolina, USA
Age: 41
Job: self-employed – Voss Performance Media (social media expert/content manager)

Kyle started welding at 10 years old. He describes it as a skill he absolutely needed to acquire: “To be able to make all the crazy ideas flying around in my head!” The high quality of Fronius products is what impresses him. He sees the main advantages in the perfectly conceived functionality.

Kyle's Fronius welding system portfolio: